Amazon Kindle Selling Well

Online Stock Trading - Amazon Kindle Set to Do Well

The Amazon Kindle Ebook Reader has just got a bit of free pubilcity on CNBC in the shape of Erin Burnett and analyst Jeffry Lindsay from Sandford Bernstein.

According to analysts the Kindle Ebook Reader 2 is already showing a modest profit. Mark Mahaney of Citigroup estimates that Amazon sold 500,000 Kindles in 2008, it is estimated that that figure may rise to 1 million for the Kindle 2 for 2009

There is also an expectation by many that the price will be cut at some point from $358 to $298 which means it will still be too expensive for a lot of people.

But according to Jeffry Lindsay Amazon "don't want to antagonize the book publishers and they don't want to cannibalize their own book sales". According to Lindsay Amazon makes around 5% to 10% higher margins on print books than it on Kindle digital ebooks.

According to analysts Amazon should avoid marketing the Kindle as a mass-market product. "There are already so many ways for a consumer to spend free time in front of a mobile device or PC. People have no need for an iPod of books." says Simba Information's Michael Norris.

The people most likely to be interested in the Kindle are those who hav a constant need of access to large numbers of books, such as students.

One of the features that the Kindle ebook reader lacks of course if the ability to carry out online stock trades, but maybe that wil come too one day.