Stocks and Shares - Microsoft's Bing Search Engine to take on Google's Google
Microsoft has revamped its search engine and re-launched it as Bing in an attempt to compete with Google.The first problem of course for Microsoft is that Google is now synonymous with search.
Danielle Tiedt from Microsoft said "Google is so much a part of everyday culture. It is the verb. If you talk about search you talk about Google."
The second problem is that people are not desperately looking for a better search engine.
"We know there is this latent dissatisfaction in the search market," Tiedt said. "When people don't get right search result they thing it's their fault."
Microsoft will be launching Bing with a huge TV ad campaign on Wednesday, to put familiarize the pubilc with Bing.
"A big part of the campaign is 'It's not just you',"
Bing officially launches on Wednesday, after many months of development and internal testing.
Microsoft won't say how much it is spending on the ad campaign, but industry experts say $80 and $100 million.
"Obviously, we are spending a significant amount of money," Tiedt said. "We're trying to get entered into the conversation of search. We are spending enough money that people (will) have heard of us."
Online ads start on Wednesday, with Bing ads on the front page of MSN.com.
Google is of course making enomous amount of money from its online advertising and Microsoft would dearly like to get a share of the profits. It will be interesting to see just how well Bing does and whether it improves Microsoft's bottom line.
0 comments:
Post a Comment