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The Evening Standard and West Ham football club are among the first to get their .london domain names.
Business leaders say: "For the first time in a generation London businesses have an opportunity to claim a web address that associates them with London, one of the greatest cities on earth, and make their web address more relevant and memorable."
London is one of the first cities to launch its own domain - sales open to public on April 29. - the start of a 3-month period when Londoners will have priority for a Dot London web address. Trademark holders will also be given priority.
Over 200K London businesses have indicated they are likely to register a Dot London domain.
Boris Johnson, the Mayorial One, supports Dot London: "There is enormous interest in Dot London from businesses right across the capital, not just from high street brands but from the small businesses that are the lifeblood of London's economy. London leads the world in technology and our businesses are among the most dynamic and innovative anywhere so it is no surprise that so many see Dot London for the great opportunity it presents them."
Deborah Meaden, Dragon's Den investor, said: "Successful business leaders are always looking for opportunities to stay one-step ahead of the competition. Changes in technology, like the expansion of the internet and the release of the new Dot London domain, present a real opportunity for companies to gain a competitive advantage, to innovate, to refresh their brand and become more relevant to their customers."
Dozens of websites will be made live early to showcase the new domain.
A range of cos. will make their sites live in time for April 29. The London Symphony Orchestra, Fortnum and Mason, and others
First websites to go live include:
SOURCE Dot London Domain Ltd